" What can we potentially do better than any other company, and, equally important, what can we not do better then any other company? And if we can't be the best at it, then why are we doing it at all? " - Jim Collins, "Good to Great"

" The good-to-great companies did not focus principally on what to do to become great; they focused equally on what not to do and what to stop doing. " - Jim Collins, "Good to Great"