About what you may want to do and learn before you leave your daily job and about what may be helpful to know, after you start your company. I hope, you will find it useful and maybe it will inspire you to think about starting your own company 🙂 - Robert
Mark Suster: Honest Advice on Starting a Company (Audio Podcast)
Another good listening from Stanford Ecorner. Description Entrepreneurship is an emotional and economic roller coaster, says venture capitalist and serial entrepreneur Mark Suster. In this candid and informative lecture, Suster defies some of Silicon Valley's conventional wisdom. Based on his extensive experience with multiple companies, Suster shares his thoughts on the real day-to-day life of startups, … Continue reading Mark Suster: Honest Advice on Starting a Company (Audio Podcast)
Sukhinder Singh Cassidy: Find Your Vector of Impact (Audio Podcast)
Another good audio podcast from Stanford Ecorner. Description JOYUS Founder and Chairman Sukhinder Singh Cassidy says entrepreneurs should leverage trademark strengths and lean in all the way when it's time to deliver. In this lecture, Singh Cassidy explores concepts such as defining operational range, using data to support gut beliefs, and developing the big ideas teams … Continue reading Sukhinder Singh Cassidy: Find Your Vector of Impact (Audio Podcast)
Phil Libin: No Exit Strategy for Your Life’s Work (Audio Podcast)
Another good audio podcast from Stanford Ecorner. Description Thoughts and influences from early life continue to shape how Evernote CEO Phil Libin embraces his work. In this wide-ranging presentation, Libin shares key beliefs and provocative insights on startups, acquisitions and company exits. Based on his experiences leading multiple ventures from startup to commercial success, Libin urges … Continue reading Phil Libin: No Exit Strategy for Your Life’s Work (Audio Podcast)
Marissa Mayer: Nine Lessons Learned about Creativity at Google (Audio Podcast)
Marissa Mayer, shares nine lessons learned about fostering creative ideas and innovation based on her experience developing highly successful Web applications at Google.
Guy Kawasaki: Creating Enchantment (Audio Podcast)
It's a great listening. Description Entrepreneur and bestselling author Guy Kawasaki shares the secrets to being enchanting and developing influence through the "pillars of enchantment." In this funny and engaging lecture, Kawasaki examines the deep value in being likable, creating trust, and taking empowering action. He also shares keys to telling a great story, overcoming … Continue reading Guy Kawasaki: Creating Enchantment (Audio Podcast)
Richard St. John’s 8 secrets of success
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What people buy?
People don't buy what you do, people buy why you do it. Simon Sinek - Start with Why: How Great Leaders Inspire Action
Quote: ” What can we potentially do better …
" What can we potentially do better than any other company, and, equally important, what can we not do better then any other company? And if we can't be the best at it, then why are we doing it at all? " - Jim Collins, "Good to Great"
Internet marketing – Identify your customer
Conclusion:Your target customer may not be the one who you think is and maybe even your product is not what you think is.